Military Incentive Program

Subaru of America is offering eligible U.S. Military personnel and retirees a $500 bonus toward the purchase of a new Subaru.

We support you on and off the road with the Subaru Military Discount Program and are proud to offer a special discount to active-duty and reserve members of the six branches of the United States Military as well as the National Guard. Eligible branches include:

• Air Force
• Army
• Coast Guard
• Marines
• Navy
• Space Force

This exciting new program is designed to honor eligible active duty and reserve members of the U.S. Army, Navy, Air Force, Marine Corps, Space Force, Coast Guard and National Guard as well as veterans and retirees within twenty-four months of the date of separation.

How Does It Work

Once you negotiate your best price with a Subaru retailer, you'll receive an additional discount of $500. In addition, your price will be further reduced by any applicable zone or regional cash incentives in effect at the time of purchase.*

For complete program details and eligibility information, please contact your local participating Subaru retailer or you can contact the VIP Program Headquarters at Subaru of America at:

Email: vipprogram@subaru.com

Phone: 1-800-VIP-0933

Acceptable forms of eligibility for this program include:

• Active Duty (remit one of the following) 1. Current Leave and Earnings Statement (LES) 2. Department of Defense correspondence attesting to Duty Status 3. SOA Military Eligibility Certificate, completed and signed by the eligible member and an authorized retailer representative.
• Retiree - must be within twenty-four (24) months of the date of discharge. (remit the following) 1. Form DD 214 (Certificate of Release or Discharge from Active Duty)
• Veteran - must be within twenty-four (24) months of the date of discharge. (remit the following) 1. Form DD 214 (Certificate of Release or Discharge from Active Duty)

Because words aren't the only way Subaru thanks you for your service.

Love. It's what makes Subaru, Subaru.